Spanish and bilingual listing marketing for Florida agents

Founding price for our first 10 clients; it moves to $29 after that. Spanish can add up to 24 hours to your kit's turnaround.

What you get

• A Spanish property description and a short version, written from the same facts as your English copy.
• Spanish Instagram and Facebook copy to post alongside your English posts.
• A bilingual flyer with your brokerage name and the Equal Housing Opportunity statement in both languages.

Natural Florida Spanish, not word-for-word translation

We write for how Spanish is used in Florida and the U.S.: for example lavaplatos for dishwasher, clóset for closet, and habitación principal instead of a translation of “master bedroom”. Every Spanish set is reviewed by a person before delivery.

Same facts, same disclosures, both languages

Prices, square footage, HOA details and caveats match your English copy line for line. If photos are virtually staged, the Spanish copy says so too (Una o más fotos fueron amuebladas virtualmente.), while your English MLS remarks still begin with the exact required sentence.

The rules we follow

• MLS remarks stay in English. Spanish goes on your flyer, social posts, email and property site.
• Spanish always goes alongside English, never instead of it. The federal Fair Housing advertising rule, 24 CFR 100.75, bans ads that indicate a preference based on national origin or other protected traits, and it also covers selecting media or locations for advertising that deny parts of the housing market information about housing. Running both languages together, with the same facts, keeps everyone informed. Our blog post on Spanish marketing and Fair Housing has the details.
• Describe the property, never who should live there, in either language.
• Your brokerage name and the Equal Housing Opportunity statement appear in both languages.

Example: bilingual flyer text

Fictional example. The property, price and details below are made up for illustration. Agent and brokerage are placeholders.

English	Español
[Street address], [City], FL [ZIP]	[Dirección], [Ciudad], FL [Código postal]
$389,900 · 3 bed / 2 bath · 1,650 sq ft	$389,900 · 3 habitaciones / 2 baños · 1,650 pies²
Split floor plan · screened lanai · fenced yard	Plano dividido · lanai con mosquitero · patio cercado
Dishwasher, range, refrigerator · walk-in closet in the primary bedroom	Lavaplatos, estufa, refrigerador · clóset vestidor en la habitación principal
HOA $45/mo	HOA $45/mes
One or more photo(s) was virtually staged.	Una o más fotos fueron amuebladas virtualmente.
Buyer to verify HOA rules, fees, and all information.	El comprador debe verificar las reglas y cuotas de la HOA y toda la información.
[Agent] · [Brokerage] · Equal Housing Opportunity	[Agente] · [Corretaje] · Igualdad de Oportunidades en la Vivienda

Common questions